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At Knot Studio, we spend a lot of time crafting, creating, thinking, and talking - always with the cultural landscape at the forefront of what we do. Whether with our clients, collaborators or within our walls, it’s a constant conversation.
The Grain is our new dispatch from the studio - a space where we join the dots and share the threads shaping what we see, feel, and create.
Why Grain? Because like the natural grain in wood, it tells a story - a unique pattern of growth, change, and character.
Get the Grain? You will.
Grain
The Marketing Funnel: Navigating the Infinite Loop of Next-Generation Consumer Behaviour
Over the last few decades, marketers have become obsessed with the “consumer funnel,” where shopping online or offline followed a linear trajectory (or so they thought!). This predetermined path to purchase consisted of conventional stages: awareness, interest, desire, and action. And prioritised reaching as many people as possible with sweeping, general advertisements.
However, the Next-Gen has shattered this traditional model, ushering in an era where the path to purchase is anything but linear.
Getting Granular #1 With Sophie Williamson
Introducing "Getting Granular" our exclusive content series dedicated to spotlighting the careers, community, and creativity of individuals within our world. From partners and clients to members of the Knot Studio, we're here to share their stories.
And what better way to inaugurate this series than by catching up with none other than our Founder, Sophie Williamson?
Evolving Luxury: Navigating the New Era Mindset
In our exploration of the ‘Next Generation Mindset’ and the evolving landscape of both prime property and luxury brands, we delve into the intricate emotional and psychological journeys that individuals undertake within the luxury sector.
The Tyranny Of The Algorithm: Let’s Rewire and Be Makers Of Our Own Culture.
Our brand team often think about algorithms, the monotonous trend-driven sameness cycle. Algorithms are closely related to the language of information and communication and are now a huge part of our culture. These algorithms have given brands, businesses, and social media platforms an unprecedented level of influence and insight. But in layman’s what are they and how do they drive our choices?
The Evolution of Social Media and Its Role in Property and Design.
The merging worlds of property, design, and digital spheres present an unprecedented landscape where traditional lines of communication and search are being redrawn.